Hyperreality in our Everyday Life

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The hyperreal is everywhere around us.

“but simulacra are ubiquitous in North American society once we look for them. Beginning with foods (even fruits) artificially "enhanced" to taste better (for instance, sweeter) and to present richer colors; furniture made of particle board, the exterior of which appears to be real wood; buildings built of concrete, the exterior of which is intended to give the appearance that the edifice is held up by brick or logs; whole sub divisions, built according to plan, meant to look like spontaneously evolving nineteenth century towns; and so on”

— "Dance and Simulacra" - 17

Above is a response by Thomas Heyd on the omnipresence of hyperreality. Heyd develops this interpretation because he believes that the façade that has been given with hyperreality is not—in fact—negative. Rather, using the support of our day-to-day appearances of “illusions of the truth” he formats a credible argument, questioning if we have a right to condemn it seeing we are so dependable on it.